The Chosen Brief

The brief I have chosen to fulfil is the following:

“A website for a new TV channel (to include a minimum of three hyperlinked pages with original images, audio and video extract) together with the following sub tasks:

- A newspaper advertisement for the channel 

- An animated ident sequence for the channel“ 

Having previous experience with building websites and thriving on creating new brand concepts, the brief really appealed to my talents. Almost immediately I could see ideas to take the project, and was excited to see where the product would end up.

Websites are obviously a crucial part of any modern company. It is usually the first stop for information of any kind regarding the brand, able to dynamically update content to provide up to the second data. Being such an important part of the brand image, it is essential that is looks, feels and navigates well for the user. Being able to show a range of media on the site is also imperative. The web platform is able to offer audio, video, text, interaction, all on the same page. Using all of the tools at my disposal will be vital to the success of the website. I will be sure to look at existing TV channel websites to see how they have used all the media types, and see if I can match the level of interaction they have.

Newspaper advertisements are still an extremely effective way of getting to your target audience. Although they do not have interaction of any kind or even audio, they still are an excellent way to get brand ideas across in very small spaces and limited time. They have to be clever and fast acting in order to be successful. It is difficult for TV to come across alive on paper, so I will have to look at other adverts to see what kinds of techniques are used. Beyond that, some out of the box thinking will likely be required.

Animated idents may not seem important or will be overlooked by most, but they are the way the TV channel brands their products. In that respect, they are as important as product labels at supermarkets. They provide a way to associate quality with the product shown, so having an ident that is memorable, right in length and engaging is actually one of the most important aspects of a TV channel.

In order to successfully complete all of these tasks, I will need a lot of resources.

For the channel initially, I plan on having dramatic programming primarily. Similar channels would be HBO in that the shows are very tailor made and high quality. Each series is carefully constructed rather than picked off a pilot pile.