What I Learnt
This section was to garner some more general feedback about what information people look for on a TV channel website.
Right off the bat, it is clear that people in general prefer lighter and brighter colours as opposed to darker blacks and greys. With this information I can tailor my website to include these lighter tones much more predominantly.
The next question is about the use of images and video. Overwhelmingly, these multimedia elements are very important to the majority of users, with a minority not rating it as very important. In my website, images and video will be featured at the forefront and will dominate the content of the pages.
The final question in this section is about what people expect to find on TV channel websites. Most importantly, nearly everyone in the survey said large images and video. It is clear that these will have to be a focus when making the website. A large majority also expect a schedule of some kind, which would be good to include. News is a feature which a good few also thought would be important to include but not a lot at all really thought social networking is expected, so I decided to leave it out of my designs.
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