One obviously important part of my TV station's image is its logo. After settling on the name "Channel Root" I tried to think of something that could symbolise the "root" while still remaining simplistic and easily identifiable like the focus group had requested.
The use of actual plant roots was considered but focus groups found the randomness not very identifiable and clear. It was apparent that I needed a simpler image or icon to choose.
That is where the square root symbol came in. It had the potential and simplistic aspects that I was looking for. On its own, it could still be easily identified, meaning no matter what situation the logo was in (i.e. black and white, colour, small, large, transparent) it could still retain its form, symbolism, and identity.
I then drew up some loose variations using the symbol. I tried playing with composition of the logo and the text, colours, and the actual logo itself.
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