One of the toughest tasks so far has been to decide on a name for the TV channel. Various names have been thrown around including:
- Buzz TV
- TopHat TV
- The Deep Channel
All of the ideas could have worked but it was "Channel Root" that I enjoyed the most.
Firstly I liked that it was short, just "Root" on its own could be identifiable. I also liked the connotations of the word root. It is often used to mean raw, basic, grounded. It had a nice feel to say "TV, back to its roots".
After settling in on the name, it was time to design a logo around it.
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