Across all my production work, I hope to maintain a certain synergy that will help develop a brand image. To do so, I will need to adhere to some standards when it comes to branding my production. This expands from suing consistent typefaces, colours, and imagery throughout.
Above are 2 posters for the ITV series Injustice. From just a glance, you can tell that both of the posters are from the same show. Simple similarities include the placement of the information about the show, consistent font and colour choices, as well as the very obvious similarity in the image chosen. Both being black and white, and both having a silhouette effect.
In terms of effectiveness, these posters actually respond well to my target audience. The simple imagery, bold colours, large text, interesting image; all these elements are important to my target audience and I can see my final product looking similar. Something I will go into in the evaluation is the ties between the website and the poster, but for now it important to note that I plan on using similar techniques to the images above. Use of font, style, and theme should all remain consistent throughtout the products.
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