What did I learn?
Designing the newspaper advert would require the use of certain conventions, but knowing which ones respond effectively to my target audience would help better mold the design into an effective piece of production.
As with any poster, a large image is en expectation, or at least the absence of any large bodies of text. The advert needs to be fast acting; the audience member will likely not want to sit around for 5 minutes reading reams of text. Having a large image and little text is key to getting the audience member interested in taking the time to look at what is being promoted.
The other important part about this image is that it has to be interesting or thought provoking. If the image is dull or boring, the audience will not be interested in reading about it. However, an interesting image could grab the attention of the audience, causing them to think and read on in the advert. Having this image is crucial to grabbing the audience's attention and is key to the promotion's success.
Large text and bold colours are also important. The audience will likely only get a glance at the advert when reading the paper so having clear and striking text will be important to get the audience the information it needs. If the show title and information was small or hard to read, nobody would be interested in taking the time figuring it out. Clear text will make it impossible for the audience member not to read the information about the show.
Bright colours and fun fonts were not well received by my target audience, so I think I will still to clean fonts and keep a reasonably well grounded colour palette. Simple imagery is something I hope to use however, as a way of getting across a striking image.
As with any poster, a large image is en expectation, or at least the absence of any large bodies of text. The advert needs to be fast acting; the audience member will likely not want to sit around for 5 minutes reading reams of text. Having a large image and little text is key to getting the audience member interested in taking the time to look at what is being promoted.
The other important part about this image is that it has to be interesting or thought provoking. If the image is dull or boring, the audience will not be interested in reading about it. However, an interesting image could grab the attention of the audience, causing them to think and read on in the advert. Having this image is crucial to grabbing the audience's attention and is key to the promotion's success.
Large text and bold colours are also important. The audience will likely only get a glance at the advert when reading the paper so having clear and striking text will be important to get the audience the information it needs. If the show title and information was small or hard to read, nobody would be interested in taking the time figuring it out. Clear text will make it impossible for the audience member not to read the information about the show.
Bright colours and fun fonts were not well received by my target audience, so I think I will still to clean fonts and keep a reasonably well grounded colour palette. Simple imagery is something I hope to use however, as a way of getting across a striking image.
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