Evaluation Question 2: How effective is the combination of your main product and ancillary texts?

Brand image and continuity is something I have discussed throughout the course of the project and is something that is vital to the success of the production.

Website – Newspaper Advert

When looking at the branding continuity between the poster and the website, the first and most obvious is the use of the website URL on the newspaper advert. At a base level, this is combining the two forms of media by literally directing one to the other, no thematic or imagery based links. Furthermore, the website actually has the newspaper advert embedded on the page for the show to expand its media. For the audience visiting the website from the print advert or people identifying the print advert from the website, this simple technique allows the two pieces of media to be associated with each other seamlessly.

On top of this is the use of the “Breaking Point” logo. Found on the website multiple times in the trailer, on the shows page, and on the main show page. The same logo is found on the print advert meaning people can then associate the logo with the show across all platforms. The font choice also is the same as the trailer on the website, giving the show its own identity spate from the font choice that the website and channel logo use. Keeping these consistent is an important part of the brand image. Allowing these things to be identifiable is crucial to the idea of synergy.

Website – Animated Ident Sequence

Although the animated ident sequence plays a small part in the website, it offers more than just the 2 second sequence to the idea of the brand image. Colours, fonts, and imagery are all consistent across the sequence and the website style choice meaning it does not appear out of place. The first consistency is the colour choice; with “Breaking Point” being advertised as a drama, the red was chosen in the ident as well as the word “Drama”. This helps the audience immediately understand the genre of the show. On top of that, that red remains throughout any mention of drama on the website.

The second similarity is the font choice, again, the same as the website and logo. Whenever the ident appears, even without the logo, the style choice and font can help it be identified as coming from Channel Root, an important feature. Additionally, the logo featured in the ident is the same as is used on the navigation logo. People can then begin to associate these 3 features with Channel Root, and not just an aimless ident sequence.

Animated Ident Sequence – Newspaper Advert

Here, the simple consistency in colour is enough to show the synergy between two completely different forms of media. The blacks and reds immediately trigger the feel of drama, and with the combination of the logo and font style, audience members immediately reacted with identifying it as Channel Root.